Media Kit – WGAW AM 1340 – 98.1 FM Gardner MA
North Central MA Southern NH
Jump to a section: Radio Facts — Station Overview —- WGAW Coverage Map — Complete Show Schedule — On-Air Programming Prospectus — 5 Surprising Media Truths — Chronicle of WGAW: From Post-War Origins to Modern Broadcasting Voice
Station Overview
WGAW is an AM/FM radio station operating at 1340 on the AM dial and 98.1 on the FM dial. The radio station has been in operation since 1946. WGAW History pdf Currently, the radio station programs a TALK format featuring highly acclaimed radio hosts having multi-million level national audience sizes along with quality local programming including News, Weather, Sports, Community Information, and local interactive TALK and Interviews.
WGAW covers North Central Massachusetts and Southern New Hampshire.
Station Coverage
WGAW’s broadcast signal and online site influences and services over 2 dozen communities with a combined total population of over 200,000 people and over 180,000 radio listeners. With a format currently appealing to nearly 15%, weekly audience easily exceeds 20,000 people. Even by those who like to argue about numbers, there is no dispute that WGAW’s reach is a huge multiple of any other local media source including local print. And during times of crisis, WGAW’s increased audience tunes in for the latest.. WGAW is proud to be a true public servant.
Station “No Clutter” Policy
In addition to limiting the total number of commercial minutes per hour, WGAW also limits clutter by using 60 second commercials, rather than the practice of cluttering the airwaves with a combination of 10 second, 15 second, and 30 second ads. By delivering a strong audience and providing a less-cluttered environment with less total commercials, WGAW is a good advertising value for any area business. Let us tell your story. What is the cost per ad? It’s very affordable! Contact WGAW today to have a plan customized to your needs at (978) 632-1340
Mission: The mission of WGAW1340.com is to provide an effective advertising and marketing platform for local businesses to enhance their profitability through increased awareness and new customer development by increasing a loyal audience through presentation of timely and relevant local news, talk, and information to residents of North Central Massachusetts and Southern New Hampshire via WGAW1340.com, AM 1340, 98.1 FM, Streaming Worldwide – Local News Talk Radio .
WGAW Coverage Map
History of Radio
From the first electric telegraph beginning commercial operation in England in 1838, the history of radio has been an interesting journey. Our History of Radio, 1838 – 2021 examines the History of Radio in the United States and WGAW’s role in it. History page.
WGAW AM 1340 and now also 98.1 FM celebrating the 80th anniversary of WGAW in 2026. Read the History of Radio 1838 – 2021 with this PDF – WGAW History pdf
After all this history, RADIO remains the number one medium in the United States today. Visit our Radio Facts page. Audience Political Makeup pdf format
WGAW AM1340 and 98.1 FM has programming which has been handpicked to be the best which America has to offer. Shows which constantly get great ratings from market to market all across the country. Listeners are able to hear the best of the best, all while having access to updated local and regional news, weather, sports, and features.
BEST TALK RADIO HOSTS IN AMERICA – COMPLETE SHOW SCHEDULE
Interested in learning more about a specific WGAW program?
Here are links to program pages with information, photos, and infographics: Weekdays: — Red Eye Radio –– Gordon Deal — Steve Wendell Morning News — Mike Gallagher — Grace Curley — Scott Jennings — Hugh Hewitt —Mark Levin — John Batchelor === Saturdays: Gordon Deal — Tony Perkins — Fox News Rundown — Gary Sullivan — Hotline Radio — Larry Kudlow — Eye on Veterans —Kim Komando — Art Bell === Sundays:Art Bell — Red Eye Radio — Fox News Rundown — Paul Parent Garden Club —CBS Sunday Morning — Local Programming — Week in Review — Gary Sullivan – The Pet Show with Warren Eckstein — Chris Plante — 60 Minutes-— Rich DeMuro — Bill Cunningham
On-Air Programming Prospectus
WGAW 1340 AM / 98.1 FM: On-Air Programming Prospectus
1.0 The WGAW Advantage: A Legacy of Reach and Engagement
WGAW is more than a radio station; it is a strategic marketing partner for businesses seeking to connect with a large, loyal, and engaged audience across North Central Massachusetts and Southern New Hampshire. With a history stretching back to 1946, WGAW has built a reputation for trust and community service that translates into a uniquely effective advertising environment. This prospectus illuminates the strategic advantages of our market position, demonstrates the unparalleled value of our programming, and details the advertiser-focused policies that drive results.
• A Trusted Regional Voice: Founded in 1946 and approaching its 80th anniversary in 2026, WGAW is a multi-generational institution in the region. This long-standing presence has cultivated a deep-seated trust with our listeners, making the station an integral part of their daily lives and a credible platform for our advertising partners.
• Impressive Market Reach: WGAW’s signal influences and serves over two dozen communities, reaching a combined population of over 200,000 people and a potential radio listener base of more than 180,000. By appealing to nearly 15% of this population, our weekly audience exceeds 20,000 people—a reach that is a “huge multiple of any other local media source.” In times of crisis and community importance, this listenership grows even larger as residents tune in for the latest trusted information.
• Modern Multi-Platform Delivery: To meet the needs of a contemporary audience, WGAW delivers its programming across three distinct platforms: the traditional AM 1340, the crystal-clear signal of 98.1 FM, and a worldwide online stream. This multi-platform approach ensures our partners’ messages are heard by listeners at home, in the car, at work, and around the globe.
• The “No Clutter” Advertising Policy: We have engineered our advertising environment to maximize the impact of every message. By strictly limiting the total number of commercial minutes per hour and exclusively using 60-second commercials, we eliminate the clutter of shorter, competing ads. This premium environment ensures maximum message recall and effectiveness. We don’t just sell airtime; we provide a platform to tell your story. “Let us tell your story.”
This powerful combination of reach, trust, and advertising integrity is built upon a carefully curated programming lineup that consistently attracts and retains a dedicated audience.
2.0 Our Programming Philosophy: The Best of National and Local Talk
WGAW’s programming strategy is built on two pillars: curating the most acclaimed and successful national talk programs and producing high-quality, relevant local content that directly serves our community. This dual approach provides listeners with world-class commentary and vital local information, making WGAW their indispensable source for news and talk.
Our philosophy is to select “programming which has been handpicked to be the best which America has to offer. Shows which constantly get great ratings from market to market all across the country.”
This commitment to excellence is paired with an unwavering focus on our local communities. We enrich our national lineup with essential “News, Weather, Sports, Community Information, and local interactive TALK and Interviews,” ensuring our listeners are connected to the world around them and the neighborhoods they call home. The following sections provide a detailed profile of the programs that bring this powerful philosophy to life each day.
3.0 Weekday Programming Showcase
The weekday lineup is the cornerstone of WGAW’s listener engagement strategy. This programming block captures a consistent, loyal audience during their daily routines—from the early morning commute to the drive home and evening hours. This consistency offers prime opportunities for advertisers to build brand recognition, establish trust, and drive results through repeated, impactful messaging.
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Red Eye Radio
• Host(s): Gary McNamara and Eric Harley
• Broadcast Schedule: Monday through Friday, 1:00 AM – 5:00 AM
• Program Profile: A powerhouse overnight program with a 50-year history, Red Eye Radio is designed to keep listeners informed, engaged, and entertained through the late-night and early-morning hours.
• Target Audience & Advertiser Opportunity: The core audience consists of long-haul drivers and overnight shift workers. This presents a unique and direct opportunity for businesses targeting the transportation industry, 24-hour convenience services, and late-night consumers.
This Morning with Gordon Deal
• Host(s): Gordon Deal
• Broadcast Schedule: Weekdays, 5:00 AM – 6:00 AM
• Program Profile: Billed as “America’s first news,” this program goes beyond the headlines with a comprehensive first look at top stories, politics, and business. With a style described as a “lively blend of intelligent information, humor, and expert analysis,” host Gordon Deal leverages his extensive background in New York City radio to deliver a fast-paced, insightful hour.
• Target Audience & Advertiser Opportunity: The audience is composed of early-rising professionals, business owners, and commuters seeking a substantive start to their day. Advertisers in financial services, business-to-business sectors, automotive services, and executive recruitment will find this demographic highly valuable.
The Morning News with Steve Wendell
• Host(s): Steve Wendell
• Broadcast Schedule: Weekdays, 6:00 AM – 9:00 AM
• Program Profile: This is WGAW’s flagship “Live and Local” morning drive show. Its primary focus is on Local News from North Central Massachusetts and Southern New Hampshire, supplemented by regional, state, national, and world news from ABC. The program is deeply integrated into the community, featuring Public Service Announcements and local business information.
• Target Audience & Advertiser Opportunity: The audience consists of community-engaged local residents actively seeking information about their area. This program offers a premier opportunity for local businesses—from retailers, restaurants, and real estate agents to healthcare providers and home services—to connect directly with their customer base.
The Mike Gallagher Show
• Host(s): Mike Gallagher
• Broadcast Schedule: Monday through Friday, 9:00 AM – 12:00 PM
• Program Profile: Known for its “passionate interaction with listeners” and a “fast-paced fun delivery,” this show keeps the workday audience engaged and entertained. Gallagher is a multi-talented communicator, also recognized as a best-selling author who has appeared on stage and film as an actor.
• Target Audience & Advertiser Opportunity: This program captures the highly coveted at-work audience, providing advertisers with a consistent midday platform to drive lunchtime traffic, promote professional services, and build brand recognition with listeners actively engaged during their workday.
The Grace Curley Show
• Host(s): Grace Curley
• Broadcast Schedule: Weekdays, 12:00 PM – 2:00 PM
• Program Profile: Grace Curley is a rapidly rising radio personality who honed her skills as the Executive Producer for the Howie Carr Radio Network. Also a contributing writer for the Boston Herald and Spectator USA, she has quickly amassed a large and loyal following.
• Target Audience & Advertiser Opportunity: The audience is comprised of listeners interested in fresh commentary on current events from a dynamic, local personality. This is an ideal slot for lifestyle brands, local event promotions, restaurants, and service-based businesses looking to reach an active midday audience.
The Scott Jennings Show
• Host(s): Scott Jennings
• Broadcast Schedule: Weekdays, 2:00 PM – 3:00 PM
• Program Profile: A “nationally known conservative commentator,” Scott Jennings brings a wealth of experience to the airwaves. His credentials include serving as a CNN Political Contributor, an Adjunct Lecturer at Harvard, a columnist, a former Special Assistant to President George W. Bush, and a chicken farmer.
• Target Audience & Advertiser Opportunity: The audience is politically astute and interested in expert conservative analysis of the day’s events. This presents a focused opportunity for advertisers in financial services, publishing, advocacy organizations, and thought-leadership platforms.
The Hugh Hewitt Show
• Host(s): Hugh Hewitt
• Broadcast Schedule: Weekdays, 3:00 PM – 6:00 PM
• Program Profile: A true “broadcast pro,” Hugh Hewitt is a Professor of Constitutional Law, a Washington Post columnist, a frequent panelist on Fox News, and a former official in the Reagan Administration. His highly influential program airs on over 450 affiliates, driving the afternoon conversation on politics and law.
• Target Audience & Advertiser Opportunity: The audience is composed of educated professionals, business leaders, and engaged citizens with a strong interest in national politics, law, and current events. This is a key demographic for businesses in legal services, higher education, investment firms, and high-end consumer goods and services.
The Mark Levin Show
• Host(s): Mark Levin
• Broadcast Schedule: Weekdays, 6:00 PM – 9:00 PM
• Program Profile: Mark Levin is a leading voice in the conservative movement, recognized as a highly respected legal and constitutional scholar. His extensive background includes service in the Reagan administration, multiple #1 New York Times bestselling books, and hosting the #1 rated Fox News show, “Life, Liberty & Levin.” He commands a national audience of over 14 million listeners.
• Target Audience & Advertiser Opportunity: The audience is a large, highly engaged, and exceptionally loyal group of conservative listeners. This offers a powerful platform for national brands, direct response advertisers, publishers, and political or issue-based campaigns seeking to mobilize a dedicated base.
The John Batchelor Show
• Host(s): John Batchelor
• Broadcast Schedule: Weekdays, 9:00 PM – 1:00 AM
• Program Profile: With a unique origin beginning the day after September 11, 2001, to cover the war on terrorism, this show provides insightful commentary on global and national economies, the presidency, and military affairs. Batchelor, also a veteran novelist, offers a deep and thoughtful analysis of complex world events.
• Target Audience & Advertiser Opportunity: The audience consists of intellectually curious listeners with a deep interest in geopolitics, finance, and history. This evening slot is ideal for advertisers in specialized travel, online education, financial newsletters, and book publishers.
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This robust weekday lineup builds a foundation of listener loyalty that carries directly into our diverse and specialized weekend programming, designed to align with their lifestyle.
4.0 Weekend Programming Showcase
Weekend programming on WGAW is curated to align with our listeners’ leisure activities, personal interests, and lifestyle pursuits. This creates highly targeted environments for advertisers to connect with consumers when they are most receptive, offering focused opportunities for brands in sectors like home improvement, technology, finance, and personal hobbies.
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Saturdays on WGAW
Red Eye Radio (1:00 AM – 5:30 AM)
• Refer to the weekday profile for this program.
This Morning with Gordon Deal (6:00 AM – 7:00 AM)
• Refer to the weekday profile for this program.
Tony Perkins – This Week on the Hill (7:00 AM – 8:00 AM)
• Host(s): Tony Perkins
• Program Profile: This weekly show provides an insider’s address on the key issues facing Congress, the United States, and the world. The program features unparalleled access to top political figures, with U.S. House Speaker Mike Johnson stating his intention to be a “frequent guest.”
• Target Audience & Advertiser Opportunity: The audience is composed of politically active listeners seeking high-level perspectives from Washington D.C. This is a strategic placement for advocacy groups, public policy organizations, political campaigns, and national news publications.
Fox News Rundown (8:00 AM – 9:00 AM)
• Host(s): Mike Emanuel, Alex Hogan, Dave Anthony, Lisa Brady, Jessica Rosenthal, and Chris Foster
• Program Profile: This program offers a “deep dive into the major and controversial stories of the day” by leveraging the “massive reporting resources of FOX News.” It goes beyond headlines to present a “contrast of perspectives” for a comprehensive understanding of the news.
• Target Audience & Advertiser Opportunity: The audience includes active news consumers looking for in-depth analysis to start their weekend. This show appeals to a broad range of national advertisers, particularly those in the automotive, insurance, financial, and telecommunications sectors.
At Home with Gary Sullivan (9:00 AM – 12:00 PM)
• Host(s): Gary Sullivan
• Program Profile: Positioned as “America’s most listened-to home improvement radio show,” this program is hosted by Gary Sullivan, the former president and owner of a 16-unit hardware store chain. He delivers expert advice and practical tips for home projects of every scale.
• Target Audience & Advertiser Opportunity: Sullivan’s real-world business background lends him an unmatched credibility that audiences trust, creating a powerful halo effect for advertisers in the home improvement sector. This is a premier opportunity for hardware stores, contractors, garden centers, home service companies, and manufacturers of building materials.
Hotline Radio (12:00 PM – 2:00 PM)
• Host(s): Steve Wendell
• Program Profile: This is WGAW’s premier locally produced interview program. It regularly features community newsmakers, including Gardner Mayor Michael Nicholson, area town administrators, and state politicians. The show provides a vital platform for non-profit organizations and serves as a forum for discussing key community issues.
• Target Audience & Advertiser Opportunity: No other program offers such direct and consistent access to the key decision-makers and community leaders of North Central Massachusetts. This makes it the premier environment for local businesses to establish themselves as trusted, integral parts of the community and connect directly with their customer base.
The Larry Kudlow Show (2:00 PM – 5:00 PM)
• Host(s): Larry Kudlow
• Program Profile: An unapologetic supporter of capitalism, this show offers sharp perspectives on markets, the economy, and politics. Kudlow brings extensive experience as the former Director of the National Economic Council under President Donald Trump and a background at the New York Federal Reserve and Bear Stearns.
• Target Audience & Advertiser Opportunity: The audience includes investors, business owners, financial professionals, and individuals keenly interested in economic policy. This is an ideal platform for financial advisory firms, investment services, wealth management groups, and business publications.
CBS Eye on Veterans with Phil Briggs (5:00 PM – 6:00 PM)
• Host(s): Phil Briggs
• Program Profile: Hosted by Navy veteran and journalist Phil Briggs, this show examines life from a military veteran’s perspective. Topics range from PTSD treatment and congressional laws to combat stories, job openings, and celebrity interviews. The program is also broadcast on the Armed Forces Network.
• Target Audience & Advertiser Opportunity: The audience is a focused group of military veterans, active service members, their families, and community supporters. This provides a direct channel for businesses offering veteran-specific services, recruitment agencies, military-friendly employers, and patriotic brands.
The Kim Komando Show (6:00 PM – 9:00 PM)
• Host(s): Kim Komando
• Program Profile: Known as “America’s Digital Goddess,” Kim Komando hosts this weekly call-in show, providing accessible advice on technology gadgets, websites, smartphone apps, and internet security. Her fun and entertaining style makes complex tech topics understandable for everyone.
• Target Audience & Advertiser Opportunity: The audience is comprised of consumers seeking to understand and navigate modern technology for their daily lives. This is a prime slot for electronics retailers, software companies, mobile phone providers, internet service providers, and cybersecurity services.
Art Bell Somewhere in Time (9:00 PM – 1:00 AM Sunday)
• Host(s): Art Bell (archival)
• Program Profile: This program is a compendium of classic shows from the legendary broadcaster Art Bell, founder of “Coast to Coast AM.” The content is paranormal-themed, featuring his iconic broadcasts from 1994 to 2002.
• Target Audience & Advertiser Opportunity: The audience consists of listeners with a passionate interest in the paranormal, conspiracy theories, and alternative topics. This dedicated niche audience is attractive to advertisers in entertainment, specialized publishing, streaming services, and online media.
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Sundays on WGAW
Art Bell Somewhere in Time (1:00 AM – 4:00 AM)
• Continues from Saturday night.
Red Eye Radio (4:00 AM – 6:00 AM)
• Refer to the weekday profile for this program.
Fox News Rundown (6:00 AM – 7:00 AM)
• Refer to the Saturday profile for this program.
Paul Parent Garden Club (7:00 AM – 9:00 AM)
• Host(s): Patrick Parent
• Program Profile: This show continues a three-decade tradition of providing expert gardening advice, started by Paul Parent and now hosted by his son, Patrick.
• Target Audience & Advertiser Opportunity: The audience is made up of gardening enthusiasts and homeowners actively planning their outdoor projects. This is a perfect vehicle for garden centers, nurseries, landscapers, and manufacturers of lawn, garden, and pest control products.
CBS Sunday Morning with Jane Pauley (9:00 AM – 10:00 AM)
• Host(s): Jane Pauley
• Program Profile: WGAW carries the AUDIO broadcast of the top-rated, Emmy-winning CBS television program. The show is known for its focus on arts, culture, and human-interest stories, delivered with a distinct, slower-paced, feature-driven approach.
• Target Audience & Advertiser Opportunity: This program provides an exclusive environment for premium brands in travel, luxury goods, and cultural institutions to align themselves with content of the highest journalistic and artistic integrity, reaching a culturally-minded and affluent audience.
Local Programming (10:00 AM – 12:00 PM)
• Program Profile: This two-hour block is dedicated to local faith and community news.
◦ Holy Rosary Mass (10:00 AM – 10:30 AM): Live Sunday services from Annunciation Parish in Gardner.
◦ The Week in Review (10:30 AM – 11:30 AM): A compendium of the top news stories from the weekday “Morning News with Steve Wendell.”
◦ Sunday Reports (11:30 AM – 12:00 PM): Reports from the WGAW studios on a wide variety of subjects.
• Target Audience & Advertiser Opportunity: This block reaches a loyal, local audience engaged in community and faith-based activities on Sunday morning. It is an ideal environment for local businesses, community banks, non-profit organizations, and event organizers.
At Home with Gary Sullivan (12:00 PM – 3:00 PM)
• Refer to the Saturday profile for this program.
The Pet Show with Warren Eckstein (3:00 PM – 4:00 PM)
• Host(s): Warren Eckstein
• Program Profile: Hosted by an internationally known pet expert nicknamed “The Dr. Phil of Pets,” this show teaches pet owners how to live happily with their animals through a “Hugs and Kisses” approach. Eckstein brings decades of media experience and has worked with the pets of numerous celebrities.
• Target Audience & Advertiser Opportunity: The audience is made up of dedicated and passionate pet owners. This offers a highly targeted opportunity for veterinarians, pet supply stores, groomers, kennels, pet food brands, and animal welfare organizations.
The Chris Plante Show (4:00 PM – 7:00 PM)
• Host(s): Chris Plante
• Program Profile: This program offers “the inside word on the day’s top news stories with razor-sharp insight AND a unique sense of humor.” Plante draws on 17 years of experience as a member of the Washington media covering the Pentagon and national security.
• Target Audience & Advertiser Opportunity: The audience includes listeners who enjoy a fast-paced, witty, and entertaining take on politics and current events. It appeals to a broad range of advertisers targeting an engaged, news-savvy demographic.
60 Minutes (7:00 PM – 8:00 PM)
• Program Profile: WGAW proudly carries the AUDIO of the legendary CBS television news magazine, the longest-running primetime program in U.S. history. Its content is defined by “hard-hitting investigative journalism, newsmaker interviews, and in-depth profiles.”
• Target Audience & Advertiser Opportunity: The audience consists of affluent, educated, and influential listeners who value high-quality journalism. This is a premium advertising environment suitable for corporate branding campaigns, financial services, luxury automotive, and technology companies.
Rich on Tech (8:00 PM – 10:00 PM)
• Host(s): Rich DeMuro
• Program Profile: Hosted by an Emmy Award-winning television personality, this fun and entertaining program discusses consumer technology news, trends, and tips. The show is designed to be accessible for “all levels of knowledge from tech geeks to novices.”
• Target Audience & Advertiser Opportunity: The audience is a broad cross-section of consumers interested in the latest technology. This slot is ideal for consumer electronics brands, software developers, internet service providers, and mobile carriers.
Sunday Nights with Bill Cunningham (10:00 PM – 1:00 AM)
• Host(s): Bill Cunningham
• Program Profile: Bill Cunningham is known as the “uncommon voice of the common man.” A veteran attorney and business entrepreneur, he provides commentary and leads discussions on news, current events, and politics.
• Target Audience & Advertiser Opportunity: The audience consists of late-night listeners who appreciate direct, opinionated, and engaging talk radio. This is a strong opportunity for direct response advertisers, national brands, and subscription services seeking a highly responsive audience.
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The depth and breadth of our weekend lineup provide diverse and targeted channels to reach consumers across North Central Massachusetts and Southern New Hampshire.
5.0 Partner with WGAW
WGAW is deeply committed to serving our communities and providing an effective, high-value advertising platform for our business partners. Our unique “No Clutter” policy, impressive market reach, and loyal audience across AM, FM, and digital streaming offer an unparalleled opportunity to grow your business.
We invite potential advertisers and syndication partners to learn more about how a partnership with WGAW can help you achieve your goals. A complete Media Kit is available upon request. To inquire about advertising or to become a guest on a program like Hotline Radio, please contact us.
• Email: News@wgaw1340.com
• Phone: (978) 632-1340
5 Surprising Media Truths
Chronicle of WGAW: From Post-War Origins to Modern Broadcasting Voice
Essential Radio Facts
Radio reaches close to a quarter of a billion adults in the United States, the most of any medium.
Of the top 12 radio station formats, News/Talk is heard on 2002 radio stations in the country.
Radio is a portable and beloved medium, deeply entwined with American life. Over 3/4 of people listen in the car, almost 1/3 listen at home, and nearly 20 percent listen at other places.
People spend a considerable amount of time with various media and radio commands a healthy 17.3% daily share of time spent with media among all adults.
The News/Talk format is the most popular among Baby Boomers with 15% listening.
Radio continues to be the most popular medium in the United States with about 3000 stations added in the last 20 years, now numbering close to 15,500.
