WGAW Station Coverage Overview

WGAW AM 1340 Coverage Map

WGAW AM 1340 Coverage Map Local Distant Fringe with population numbers listed in red

Station Overview

WGAW is an  AM/FM radio station operating at 1340 on the AM dial and 98.1 on the FM dial.   The radio station has been in operation since 1946.    Currently, the radio station    programs a TALK format featuring highly acclaimed radio hosts having multi-million level national audience sizes along with quality local programming including News, Weather, Sports, Community Information, and local interactive TALK and Interviews.

Station Coverage

WGAW’s broadcast signal influences over 2 dozen communities with a combined total     population of over 200,000 people and over 180,000 total radio listeners. With a format currently appealing to nearly 15%, weekly audience easily exceeds 20,000 people.  Even by those who like to argue about numbers, there is no dispute that WGAW’s reach is a huge multiple of any other local media source including local print.   And during times of crisis, WGAW’s increased audience tunes in for the latest..  WGAW is proud to be a true public servant.

Our 75th Year

WGAW has been in continuous operation since 1946 and is now    celebrating its 75th year in 2021.  Visit our WGAW Complete History page.  Over the years, the radio station has been an integral part of the local  community and for most of these  decades the radio studios have been located across from what is now Mount Wachusett Community College and just a stone’s throw from local Heywood Hospital.   It’s very hard to come to Gardner and pass by the radio station without tuning in to hear what’s happening.   Right now, there is something happening at WGAW, 24 hours a day, 7 days a week.   With so many people engaged in the exciting programming,  WGAW is a great source to use in promoting your valued business.  Shall we get you started?

Area of Influence

WGAW Influences an area populated by over 200 thousand people with a top format: News/Talk. View our page on News/Talk Radio Statistics.

WGAW Reach Chart (CLICK for larger view)

WGAW Reach

View our Pillars of Reach page for an alternate view. More Radio Reach statistics are located on our Radio Facts page town news pages.

WGAW City and Town Zip Code Coverage

Interactive Map links to Individual City/Town pages.

Each town on map is clickable, linking to individual city or town page.

Just where is WGAW AM 1340 in New England? Here’s our Coverage Map (with Roads) Zoomed Out

WGAW Coverage Map zoomed out

WGAW Reaches Consumers in the Car, at work, and at home. Listeners from Athol travel to Gardner along Route 2. Listeners from Gardner travel to Fitchburg/Leominster along Route 2. Gardner/Winchendon listeners travel to Southern New Hampshire. Gardner, Winchendon, Templeton, Westminster etc. listeners travel many rural routes to the Worcester area.

The WGAW Coverage area is one in which subways are not used at all. Public transportation is available by bus, but most people in the region travel by car. And most every car has a radio. And now, WGAW is on both the AM and FM band, at AM 1340 and FM 98.1

85% of people get to work by Car

(Click Chart for larger view)

How people get to work

Your ad on WGAW reaches our AM and FM Listeners whether in the car, at home, or at work. For more information, call (978) 632-1340 or use our contact form