Strategic Advertising Marketing Plan

Your WGAW AM 1340 and 98.1 FM Advertising Plan would consist of a recommended schedule of sixty second radio  commercials.   Many successful    clients run advertising throughout the broadcast day over all days of the week with cost depending on the number of commercials you choose to run. Most customers are surprised to learn how cost effective it is to inform a substantial portion of the area population about your product or service within our uncluttered format.

Radio Ad Plan

The Goal

To Enhance profitability through increased awareness and new     customer development.

The Process

The first step is to contact us so we can arrange to speak with you  regarding your business and your unique marketing needs.  You may call us at (978) 632-1340 or use the convenient customer contact form on the website.

Preparing the Message

We work with you in preparing just the right commercial. Some clients prefer to record their own ads for a personal approach which can be done at our studios.   Many businesses would like us to voice their radio commercial for them.  How ever your commercial is prepared, we will work with you in developing radio copy which contains the appropriate amount of brand repetition so your ad is remembered

Running Your Ad

Your radio ad is completed and stored digitally on our systems to be played back at the appropriately scheduled times.  As today’s technology eliminates   degradation, your message sounds as good the last time it airs as the first time.

You tell us. We’ll tell everyone.

WGAW runs sixty second ads for clients. 60 second ads delivery 20 percent more recall and make for a less cluttered and more effective advertising environment for your message.

Commercial Recall Scores - 60 second versus 30 second commercials
As Heard on radio Infomercial

WGAW Radio Article Infomercial

Standard WGAW commercials are a full minute in length.  But sometimes even 60 seconds is not enough time to tell your full company story.   There is a solution.  It’s the WGAW Radio Article Infomercial.  You can buy a block of time, usually 5 to 10 minutes in length to present more information. 

   Format of your Radio Infomercial article can be a single announcer voice, a script which you or a spokesman from your company delivers, or even a radio interview format.

     The WGAW Radio Article Infomercial  –  As Heard on Radio!

WGAW Live Remote Broadcast

WGAW Live Remote Broadcast

Have an event coming up?   Launching a new business?  Want to create some publicity?  Then consider The WGAW Live Remote Broadcast.  WGAW AM 1340 and 98.1 FM will broadcast live from your location for a 45 minute period directly following the news. Your event, business, or organization gets instant awareness by our listening audience. Contact us for details on this exciting advertising option!

     WGAW Live Remote Broadcasts draw attention to events.