The Audience Makeup of Talk Radio runs the spectrum. It is 41% Republican, 28 percent Democrat, and 31 percent Independent.
The Graphics below illustrate that the Republican percentage is 33% percent higher than population share, Independent percentage is 72 % higher than population share, and Democrat percentage share is 45% less than population share.
To state it even more simply: Out of every 1000 listeners, about 400 are Republican, about 300 are Democrat, and about 300 are Independent. In truth, the audience is spread more evenly than some would have you believe. That is why even some very left leaning colleges advertise on Talk Radio because a substantial percentage of their potential customers are reached.
No matter what product or service you are marketing WGAW AM 1340 – 98.1 FM can deliver a compelling message to an engaged group of potential customers.
