Radio reaches close to a quarter of a billion adults in the United States, the most of any medium.
Of the top 12 radio station formats, News/Talk is heard on 2002 radio stations in the country.
Radio is a portable and beloved medium, deeply entwined with American life. Over 3/4 of people listen in the car, almost 1/3 listen at home, and nearly 20 percent listen at other places.
People spend a considerable amount of time with various media and radio commands a healthy 17.3% daily share of time spent with media among all adults.
The News/Talk format is the most popular among Baby Boomers with 15% listening.
Radio continues to be the most popular medium in the United States with about 3000 stations added in the last 20 years, now numbering close to 15,500.
