BEST TALK RADIO HOSTS IN AMERICA – COMPLETE SHOW SCHEDULE
Interested in learning more about a specific WGAW program?
Here are links to program pages with information, photos, and infographics: Weekdays: — Red Eye Radio –– Gordon Deal — Steve Wendell Morning News — Mike Gallagher — Grace Curley — Scott Jennings — Hugh Hewitt —Mark Levin — John Batchelor === Saturdays: Gordon Deal — Tony Perkins — Fox News Rundown — Gary Sullivan — Hotline Radio — Larry Kudlow — Eye on Veterans —Kim Komando — Art Bell === Sundays:Art Bell — Red Eye Radio — Fox News Rundown — Paul Parent Garden Club —CBS Sunday Morning — Local Programming — Week in Review — Gary Sullivan – The Pet Show with Warren Eckstein — Chris Plante — 60 Minutes-— Rich DeMuro — Bill Cunningham
WGAW Programming Video: In just 25 minutes, you’ll gain a knowledge of it all.
Meet the Voices of WGAW Radio
Welcome. This section offers a detailed look at the diverse hosts behind WGAW’s talk radio programming. By exploring their unique backgrounds, professional credentials, and distinct on-air styles, you will gain a deeper understanding of how individual personalities shape the content and character of modern talk radio. By examining these hosts, you will learn how personal branding, career trajectory, and production choices converge to build a loyal audience in a fragmented media landscape. This guide connects the voices you hear on the air to the experienced professionals who create compelling radio for both local and national audiences.
1. News, Politics, and Commentary
1.1. Mark Levin: The Constitutional Scholar
Mark Levin is a highly respected constitutional scholar and an intellectual leader of the conservative movement. He brings his extensive legal and historical knowledge to the airwaves, providing in-depth analysis of current events.
• Career & Credentials
◦ Served in the administration of President Ronald Reagan, notably as Chief of Staff to Attorney General Edwin Meese.
◦ A prolific author, having written ten New York Times bestselling books.
◦ Maintains a significant multi-platform media presence with his nationally syndicated radio show, his Fox News program Life, Liberty & Levin, and his online show, LevinTV.
His show is characterized by an intellectual, history-focused style that contextualizes today’s issues within the framework of U.S. and world history.
1.2. Hugh Hewitt: The Professor and Pundit
Hugh Hewitt has built a multifaceted career that spans academia, journalism, and government service, making him one of radio’s most versatile commentators.
Hugh Hewitt is a broadcast pro who does it with ease on over 450 affiliates coast-to-coast Monday through Friday… Hugh is America’s true East-Coast-West Coast man, doing the show from inside the Beltway of Washington DC… or from his studio in Southern California.
• A Multifaceted Career
◦ Professor of Law: Teaches Constitutional Law at Chapman University’s Fowler School of Law.
◦ Journalist: Serves as a contributing columnist for The Washington Post.
◦ Broadcast Journalist & Moderator: A fixture on national television, having appeared on every major network and serving as a frequent panelist on programs like NBC’s Meet The Press and Fox News’ Special Report.
Hewitt also spent six years in the Reagan Administration, serving in the White House Counsel’s office and as Special Assistant to two Attorneys General. His on-air persona is that of a prepared, fair, and experienced moderator who brings a rigorous and informed perspective to political discussions.
1.3. Larry Kudlow: The Economist
Larry Kudlow’s career has followed a path from Wall Street to Washington, giving him a unique perspective on the intersection of finance, economics, and public policy.
1. He began his career as a junior financial analyst at the New York Federal Reserve before moving to Wall Street to work at Paine Webber and Bear Stearns.
2. In 1981, he joined the administration of Ronald Reagan, serving as associate director for economics and planning in the Office of Management and Budget.
3. He returned to Wall Street and served as the chief economist for Bear Stearns from 1987 until 1994.
4. In 2018, he was appointed Director of the National Economic Council under President Donald Trump.
His show gives listeners his perspective on the state of the markets, the economy, and politics from an unapologetically pro-capitalism viewpoint.
1.4. Grace Curley: The Rising Producer-Turned-Host
Grace Curley’s career provides an excellent case study in rising through the ranks of the radio industry. She started her career at the Howie Carr Radio Network, learning the business under the tutelage of Howie Carr and eventually earning the position of Executive Producer. A key turning point was her work producing the top-charting podcast Dirty Rats, which helped establish her as a radio personality.
In addition to her on-air work, Curley is a contributing writer for the Boston Herald and Spectator USA. Her journey from behind-the-scenes producer to on-air host shapes her show, giving her a comprehensive understanding of what makes for compelling radio.
1.5. Scott Jennings: The Strategist and Scholar
Scott Jennings is a “Strategic communications pro, nationally known conservative commentator and writer, Harvard professor, and chicken farmer,” whose career blends high-level political strategy with academic rigor.
• Key Professional Experience
◦ Founding Partner, RunSwitch: A strategic communications firm where he provides senior-level counsel.
◦ CNN Political Contributor: Offers on-air political analysis for a national television audience.
◦ Special Assistant to the President: Served in the George W. Bush administration, working under Karl Rove.
◦ Adjunct Lecturer, Harvard Kennedy School: Teaches a class on modern American political campaigns.
His career serves as a case study in modern political influence, bridging the gap between campaign operations, media commentary, and academia. Jennings’s on-air voice is a synthesis of these roles, blending practical, hands-on campaign experience with insightful academic analysis.
1.6. Chris Plante: The Washington Insider
Chris Plante is a self-described “recovering member of the Washington media,” who spent 17 years covering the Pentagon and national security issues before transitioning to talk radio. His show is described as “one of the most fast-paced and entertaining programs on the radio today,” offering listeners the “inside word on the day’s top news stories with razor-sharp insight AND a unique sense of humor.”
1.7. John Batchelor: The Global Analyst
John Batchelor’s current radio show has a unique origin story. On September 12, 2001, he was recruited by WABC-AM in New York City to stay on the air until Osama bin Laden was captured or killed. He has been broadcasting ever since, focusing on the war on terrorism, the presidency, and the global economy. A veteran novelist and a graduate of Princeton University, Batchelor brings an intellectual and global perspective to his nightly program.
1.8. Mike Gallagher: The Passionate Performer
Mike Gallagher’s background includes work as a best-selling author and an actor with experience in regional theater and on Broadway. This performance experience informs his on-air style, which is defined by “passionate interaction with listeners and his fast-paced fun delivery.”
1.9. Bill Cunningham: The Common Man’s Advocate
Bill Cunningham is a veteran attorney and business entrepreneur who has cultivated an on-air identity as the “uncommon voice of the common man.” His program features commentary and discussions on news, current events, and politics, merging his legal and business knowledge with a populist appeal.
1.10. Gordon Deal: The Morning News Anchor
Gordon Deal is the host of America’s First News, a program designed to give listeners a comprehensive start to their day.
Host Gordon Deal goes beyond the headlines with the day’s first look at top stories, politics, and business news from the U.S. and around the world…
His career began as a play-by-play sports announcer for Rutgers University before he moved to prominent New York City radio stations like WINS-AM and WCBS-AM, where he honed his writing and reporting skills. His signature on-air style is a “lively blend of intelligent information, humor, and expert analysis.”
1.11. Tony Perkins: The Capitol Hill Commentator
This Week on the Hill is a program that addresses the key issues facing Congress, the United States, and the world. The show is hosted by Tony Perkins, a nationally recognized expert in public policy. The program offers listeners direct insight into the legislative process, frequently featuring U.S. House Speaker Mike Johnson as a guest.
While national news and politics are a cornerstone of the WGAW lineup, the station also offers a diverse range of programming dedicated to lifestyle and special interest topics.
2. Lifestyle and Special Interest
2.1. Gary Sullivan: The Home Improvement Expert
Gary Sullivan is the nation’s leading home improvement expert, bringing a wealth of practical business experience to his show. He was formerly the president and majority owner of a 16-unit hardware store chain, giving him deep knowledge of the products and challenges homeowners face.
Whether you’re building it up, tearing it down, fixing it, or replacing it, Gary’s got you covered with expert advice, practical tips, and innovative solutions.
His style is “engaging and informative,” making complex home improvement topics accessible and enjoyable for a wide audience.
2.2. Warren Eckstein: The Pet Therapist
Warren Eckstein is an internationally known pet and animal expert, often nicknamed “The Dr. Phil of Pets.” He is known for his unique “Hugs and Kisses” approach, which focuses on teaching pets and their owners to communicate effectively to live happily together.
• Media & Celebrity Presence
◦ Has worked with the pets of many well-known celebrities, including David Letterman, Cheryl Tiegs, and Al Pacino.
◦ Served as a Contributing Pet & Animal Editor for NBC’s TODAY Show.
◦ Authored several bestselling books on pet behavior, including How To Get Your Cat To Do What You Want.
He is also a dedicated philanthropist, having founded the Hugs & Kisses Animal Fund, a non-profit that supports small animal organizations across the United States.
2.3. Art Bell: The Paranormal Pioneer
Art Bell (June 17, 1945 – April 13, 2018) was the founder and original host of the paranormal-themed radio program Coast to Coast AM. WGAW airs his past shows from 1994 to 2002 under the new title Somewhere in Time with Art Bell. His lifelong dedication to the genre is further illustrated by his later shows, Art Bell’s Dark Matter on Sirius XM and the online program Midnight in the Desert.
2.4. Paul and Patrick Parent: The Gardening Legacy
For three decades, Paul Parent provided expert gardening advice to listeners on the radio. Today, his son, Patrick Parent, continues that tradition as the current host of the Paul Parent Garden Club, creating a unique family legacy on the airwaves and passing down gardening knowledge from one generation to the next.
2.5. Phil Briggs: The Veteran’s Voice
Phil Briggs is a Navy veteran and journalist whose show provides a unique perspective on military and veteran affairs.
Each week, Navy veteran and Journalist Phil Briggs looks at life from the military veteran’s perspective. From topics like treating PTSD… to pushing Congress to pass better laws.
His career reflects a deep experience in both military service and media production, as shown below.
| Military & Journalism | Media & Voice Acting |
|---|---|
| Served as a photojournalist on the USS John C. Stennis. | Voiced commercials for Honda, Nissan, and Taco Bell. |
| Wrote and produced the AP Award-Nominated podcast “To War and Back.” | Worked in rock radio, interviewing bands from Aerosmith to ZZ Top. |
2.6. Jane Pauley: The Feature Storyteller
Jane Pauley has anchored the top-rated, Emmy-winning program CBS Sunday Morning since September 2016. The show is known for its distinct style, which has a “slower-paced, and feature-driven approach” that explores topics in arts, culture, science, and Americana in greater depth than typical news programs.
Moving from general lifestyle programming, the schedule also features hosts who focus on the specialized and rapidly evolving domain of digital technology.
3. Technology and Digital Life
3.1. Kim Komando: America’s Digital Goddess
Kim Komando is widely known by her title, “America’s Digital Goddess.” Her weekly call-in show provides advice on gadgets, websites, apps, and internet security.
“I share the latest gadgets, breaking tech news and privacy tips… And my show wouldn’t be complete without you – my listeners! Every hour, I answer callers’ questions.”
Demonstrating a significant level of entrepreneurial control, Komando and her husband own the radio network that distributes her program. Her on-air style makes technology entertaining and fun for her listeners.
3.2. Rich DeMuro: The Accessible Tech Expert
Rich DeMuro is an Emmy Award-winning television personality, podcaster, and host of the popular Rich on Tech segment on KTLA-TV in Los Angeles. His show is dedicated to discussing consumer technology news, helpful tips, and gadget reviews. Crucially, the program is designed to be accessible to a wide audience, as it is “perfect for all levels of knowledge from tech geeks to novices.”
While technology shows connect with a national audience, WGAW’s commitment to its broadcast region is anchored by its dedicated local programming.
4. Local Voices and Community Focus
4.1. Steve Wendell: The Voice of the Community
Steve Wendell is the host of two of WGAW’s key local programs, serving as a primary link between the station and its listeners in North Central Massachusetts and Southern New Hampshire.
• The Morning News: This is a live and local weekday program that provides the region with essential news, sports, public service announcements, and community information.
• Hotline Radio: A popular, locally produced Saturday interview show that serves as a nexus for community issues. It features engaging conversations with a wide range of area newsmakers, from Gardner Mayor Michael Nicholson discussing city projects and budgets to local non-profit leaders publicizing community events and Emergency Management directors offering public safety advice.
Through these programs, Wendell plays a central role in connecting the station directly to the local community it serves.
Beyond shows centered on a single host, WGAW’s schedule also includes programs built around the dynamic of a team.
5. Team and Ensemble Shows
5.1. Gary McNamara & Eric Harley: Red Eye Radio
Longtime hosts Gary McNamara and Eric Harley helm Red Eye Radio, a “powerhouse overnight program” with a 50-year history on the air. The show is specifically designed for a late-night audience, targeting “drivers and overnight shift works who love to stay informed, engaged, and entertained.”
5.2. The Fox News Rundown Team
The Fox News Rundown features a team of hosts, including Mike Emanuel, Alex Hogan, Dave Anthony, Lisa Brady, Jessica Rosenthal, and Chris Foster. The show’s format is a “deep dive into the major and controversial stories of the day.” Its key value proposition is offering a “contrast of perspectives you may not hear elsewhere while going far beyond the basic headlines.”
6. Conclusion
The on-air personalities of WGAW represent a broad spectrum of expertise and on-air styles, collectively shaping the dynamic landscape of modern talk radio. This lineup illustrates several key trends in the industry: the rise of the multi-platform host, like Mark Levin and Hugh Hewitt, who extend their brands across radio, television, and digital platforms; the emergence of new talent through internal pipelines, as seen in Grace Curley’s progression from producer to host; and the persistence of legacy formats, such as paranormal investigation and gardening advice, which continue to command loyal audiences. Most importantly, the schedule demonstrates a sophisticated blend of nationally syndicated commentary with hyper-local programming that grounds the station in its community. From constitutional scholars to community advocates, these hosts provide content that is at once national in scope and deeply local in focus.
WGAW 1340 AM / 98.1 FM: On-Air Programming Prospectus
1.0 The WGAW Advantage: A Legacy of Reach and Engagement
WGAW is more than a radio station; it is a strategic marketing partner for businesses seeking to connect with a large, loyal, and engaged audience across North Central Massachusetts and Southern New Hampshire. With a history stretching back to 1946, WGAW has built a reputation for trust and community service that translates into a uniquely effective advertising environment. This prospectus illuminates the strategic advantages of our market position, demonstrates the unparalleled value of our programming, and details the advertiser-focused policies that drive results.
• A Trusted Regional Voice: Founded in 1946 and approaching its 80th anniversary in 2026, WGAW is a multi-generational institution in the region. This long-standing presence has cultivated a deep-seated trust with our listeners, making the station an integral part of their daily lives and a credible platform for our advertising partners.
• Impressive Market Reach: WGAW’s signal influences and serves over two dozen communities, reaching a combined population of over 200,000 people and a potential radio listener base of more than 180,000. By appealing to nearly 15% of this population, our weekly audience exceeds 20,000 people—a reach that is a “huge multiple of any other local media source.” In times of crisis and community importance, this listenership grows even larger as residents tune in for the latest trusted information.
• Modern Multi-Platform Delivery: To meet the needs of a contemporary audience, WGAW delivers its programming across three distinct platforms: the traditional AM 1340, the crystal-clear signal of 98.1 FM, and a worldwide online stream. This multi-platform approach ensures our partners’ messages are heard by listeners at home, in the car, at work, and around the globe.
• The “No Clutter” Advertising Policy: We have engineered our advertising environment to maximize the impact of every message. By strictly limiting the total number of commercial minutes per hour and exclusively using 60-second commercials, we eliminate the clutter of shorter, competing ads. This premium environment ensures maximum message recall and effectiveness. We don’t just sell airtime; we provide a platform to tell your story. “Let us tell your story.”
This powerful combination of reach, trust, and advertising integrity is built upon a carefully curated programming lineup that consistently attracts and retains a dedicated audience.
2.0 Our Programming Philosophy: The Best of National and Local Talk
WGAW’s programming strategy is built on two pillars: curating the most acclaimed and successful national talk programs and producing high-quality, relevant local content that directly serves our community. This dual approach provides listeners with world-class commentary and vital local information, making WGAW their indispensable source for news and talk.
Our philosophy is to select “programming which has been handpicked to be the best which America has to offer. Shows which constantly get great ratings from market to market all across the country.”
This commitment to excellence is paired with an unwavering focus on our local communities. We enrich our national lineup with essential “News, Weather, Sports, Community Information, and local interactive TALK and Interviews,” ensuring our listeners are connected to the world around them and the neighborhoods they call home. The following sections provide a detailed profile of the programs that bring this powerful philosophy to life each day.
3.0 Weekday Programming Showcase
The weekday lineup is the cornerstone of WGAW’s listener engagement strategy. This programming block captures a consistent, loyal audience during their daily routines—from the early morning commute to the drive home and evening hours. This consistency offers prime opportunities for advertisers to build brand recognition, establish trust, and drive results through repeated, impactful messaging.
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Red Eye Radio
• Host(s): Gary McNamara and Eric Harley
• Broadcast Schedule: Monday through Friday, 1:00 AM – 5:00 AM
• Program Profile: A powerhouse overnight program with a 50-year history, Red Eye Radio is designed to keep listeners informed, engaged, and entertained through the late-night and early-morning hours.
• Target Audience & Advertiser Opportunity: The core audience consists of long-haul drivers and overnight shift workers. This presents a unique and direct opportunity for businesses targeting the transportation industry, 24-hour convenience services, and late-night consumers.
This Morning with Gordon Deal
• Host(s): Gordon Deal
• Broadcast Schedule: Weekdays, 5:00 AM – 6:00 AM
• Program Profile: Billed as “America’s first news,” this program goes beyond the headlines with a comprehensive first look at top stories, politics, and business. With a style described as a “lively blend of intelligent information, humor, and expert analysis,” host Gordon Deal leverages his extensive background in New York City radio to deliver a fast-paced, insightful hour.
• Target Audience & Advertiser Opportunity: The audience is composed of early-rising professionals, business owners, and commuters seeking a substantive start to their day. Advertisers in financial services, business-to-business sectors, automotive services, and executive recruitment will find this demographic highly valuable.
The Morning News with Steve Wendell
• Host(s): Steve Wendell
• Broadcast Schedule: Weekdays, 6:00 AM – 9:00 AM
• Program Profile: This is WGAW’s flagship “Live and Local” morning drive show. Its primary focus is on Local News from North Central Massachusetts and Southern New Hampshire, supplemented by regional, state, national, and world news from ABC. The program is deeply integrated into the community, featuring Public Service Announcements and local business information.
• Target Audience & Advertiser Opportunity: The audience consists of community-engaged local residents actively seeking information about their area. This program offers a premier opportunity for local businesses—from retailers, restaurants, and real estate agents to healthcare providers and home services—to connect directly with their customer base.
The Mike Gallagher Show
• Host(s): Mike Gallagher
• Broadcast Schedule: Monday through Friday, 9:00 AM – 12:00 PM
• Program Profile: Known for its “passionate interaction with listeners” and a “fast-paced fun delivery,” this show keeps the workday audience engaged and entertained. Gallagher is a multi-talented communicator, also recognized as a best-selling author who has appeared on stage and film as an actor.
• Target Audience & Advertiser Opportunity: This program captures the highly coveted at-work audience, providing advertisers with a consistent midday platform to drive lunchtime traffic, promote professional services, and build brand recognition with listeners actively engaged during their workday.
The Grace Curley Show
• Host(s): Grace Curley
• Broadcast Schedule: Weekdays, 12:00 PM – 2:00 PM
• Program Profile: Grace Curley is a rapidly rising radio personality who honed her skills as the Executive Producer for the Howie Carr Radio Network. Also a contributing writer for the Boston Herald and Spectator USA, she has quickly amassed a large and loyal following.
• Target Audience & Advertiser Opportunity: The audience is comprised of listeners interested in fresh commentary on current events from a dynamic, local personality. This is an ideal slot for lifestyle brands, local event promotions, restaurants, and service-based businesses looking to reach an active midday audience.
The Scott Jennings Show
• Host(s): Scott Jennings
• Broadcast Schedule: Weekdays, 2:00 PM – 3:00 PM
• Program Profile: A “nationally known conservative commentator,” Scott Jennings brings a wealth of experience to the airwaves. His credentials include serving as a CNN Political Contributor, an Adjunct Lecturer at Harvard, a columnist, a former Special Assistant to President George W. Bush, and a chicken farmer.
• Target Audience & Advertiser Opportunity: The audience is politically astute and interested in expert conservative analysis of the day’s events. This presents a focused opportunity for advertisers in financial services, publishing, advocacy organizations, and thought-leadership platforms.
The Hugh Hewitt Show
• Host(s): Hugh Hewitt
• Broadcast Schedule: Weekdays, 3:00 PM – 6:00 PM
• Program Profile: A true “broadcast pro,” Hugh Hewitt is a Professor of Constitutional Law, a Washington Post columnist, a frequent panelist on Fox News, and a former official in the Reagan Administration. His highly influential program airs on over 450 affiliates, driving the afternoon conversation on politics and law.
• Target Audience & Advertiser Opportunity: The audience is composed of educated professionals, business leaders, and engaged citizens with a strong interest in national politics, law, and current events. This is a key demographic for businesses in legal services, higher education, investment firms, and high-end consumer goods and services.
The Mark Levin Show
• Host(s): Mark Levin
• Broadcast Schedule: Weekdays, 6:00 PM – 9:00 PM
• Program Profile: Mark Levin is a leading voice in the conservative movement, recognized as a highly respected legal and constitutional scholar. His extensive background includes service in the Reagan administration, multiple #1 New York Times bestselling books, and hosting the #1 rated Fox News show, “Life, Liberty & Levin.” He commands a national audience of over 14 million listeners.
• Target Audience & Advertiser Opportunity: The audience is a large, highly engaged, and exceptionally loyal group of conservative listeners. This offers a powerful platform for national brands, direct response advertisers, publishers, and political or issue-based campaigns seeking to mobilize a dedicated base.
The John Batchelor Show
• Host(s): John Batchelor
• Broadcast Schedule: Weekdays, 9:00 PM – 1:00 AM
• Program Profile: With a unique origin beginning the day after September 11, 2001, to cover the war on terrorism, this show provides insightful commentary on global and national economies, the presidency, and military affairs. Batchelor, also a veteran novelist, offers a deep and thoughtful analysis of complex world events.
• Target Audience & Advertiser Opportunity: The audience consists of intellectually curious listeners with a deep interest in geopolitics, finance, and history. This evening slot is ideal for advertisers in specialized travel, online education, financial newsletters, and book publishers.
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This robust weekday lineup builds a foundation of listener loyalty that carries directly into our diverse and specialized weekend programming, designed to align with their lifestyle.
4.0 Weekend Programming Showcase
Weekend programming on WGAW is curated to align with our listeners’ leisure activities, personal interests, and lifestyle pursuits. This creates highly targeted environments for advertisers to connect with consumers when they are most receptive, offering focused opportunities for brands in sectors like home improvement, technology, finance, and personal hobbies.
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Saturdays on WGAW
Red Eye Radio (1:00 AM – 5:30 AM)
• Refer to the weekday profile for this program.
This Morning with Gordon Deal (6:00 AM – 7:00 AM)
• Refer to the weekday profile for this program.
Tony Perkins – This Week on the Hill (7:00 AM – 8:00 AM)
• Host(s): Tony Perkins
• Program Profile: This weekly show provides an insider’s address on the key issues facing Congress, the United States, and the world. The program features unparalleled access to top political figures, with U.S. House Speaker Mike Johnson stating his intention to be a “frequent guest.”
• Target Audience & Advertiser Opportunity: The audience is composed of politically active listeners seeking high-level perspectives from Washington D.C. This is a strategic placement for advocacy groups, public policy organizations, political campaigns, and national news publications.
Fox News Rundown (8:00 AM – 9:00 AM)
• Host(s): Mike Emanuel, Alex Hogan, Dave Anthony, Lisa Brady, Jessica Rosenthal, and Chris Foster
• Program Profile: This program offers a “deep dive into the major and controversial stories of the day” by leveraging the “massive reporting resources of FOX News.” It goes beyond headlines to present a “contrast of perspectives” for a comprehensive understanding of the news.
• Target Audience & Advertiser Opportunity: The audience includes active news consumers looking for in-depth analysis to start their weekend. This show appeals to a broad range of national advertisers, particularly those in the automotive, insurance, financial, and telecommunications sectors.
At Home with Gary Sullivan (9:00 AM – 12:00 PM)
• Host(s): Gary Sullivan
• Program Profile: Positioned as “America’s most listened-to home improvement radio show,” this program is hosted by Gary Sullivan, the former president and owner of a 16-unit hardware store chain. He delivers expert advice and practical tips for home projects of every scale.
• Target Audience & Advertiser Opportunity: Sullivan’s real-world business background lends him an unmatched credibility that audiences trust, creating a powerful halo effect for advertisers in the home improvement sector. This is a premier opportunity for hardware stores, contractors, garden centers, home service companies, and manufacturers of building materials.
Hotline Radio (12:00 PM – 2:00 PM)
• Host(s): Steve Wendell
• Program Profile: This is WGAW’s premier locally produced interview program. It regularly features community newsmakers, including Gardner Mayor Michael Nicholson, area town administrators, and state politicians. The show provides a vital platform for non-profit organizations and serves as a forum for discussing key community issues.
• Target Audience & Advertiser Opportunity: No other program offers such direct and consistent access to the key decision-makers and community leaders of North Central Massachusetts. This makes it the premier environment for local businesses to establish themselves as trusted, integral parts of the community and connect directly with their customer base.
The Larry Kudlow Show (2:00 PM – 5:00 PM)
• Host(s): Larry Kudlow
• Program Profile: An unapologetic supporter of capitalism, this show offers sharp perspectives on markets, the economy, and politics. Kudlow brings extensive experience as the former Director of the National Economic Council under President Donald Trump and a background at the New York Federal Reserve and Bear Stearns.
• Target Audience & Advertiser Opportunity: The audience includes investors, business owners, financial professionals, and individuals keenly interested in economic policy. This is an ideal platform for financial advisory firms, investment services, wealth management groups, and business publications.
CBS Eye on Veterans with Phil Briggs (5:00 PM – 6:00 PM)
• Host(s): Phil Briggs
• Program Profile: Hosted by Navy veteran and journalist Phil Briggs, this show examines life from a military veteran’s perspective. Topics range from PTSD treatment and congressional laws to combat stories, job openings, and celebrity interviews. The program is also broadcast on the Armed Forces Network.
• Target Audience & Advertiser Opportunity: The audience is a focused group of military veterans, active service members, their families, and community supporters. This provides a direct channel for businesses offering veteran-specific services, recruitment agencies, military-friendly employers, and patriotic brands.
The Kim Komando Show (6:00 PM – 9:00 PM)
• Host(s): Kim Komando
• Program Profile: Known as “America’s Digital Goddess,” Kim Komando hosts this weekly call-in show, providing accessible advice on technology gadgets, websites, smartphone apps, and internet security. Her fun and entertaining style makes complex tech topics understandable for everyone.
• Target Audience & Advertiser Opportunity: The audience is comprised of consumers seeking to understand and navigate modern technology for their daily lives. This is a prime slot for electronics retailers, software companies, mobile phone providers, internet service providers, and cybersecurity services.
Art Bell Somewhere in Time (9:00 PM – 1:00 AM Sunday)
• Host(s): Art Bell (archival)
• Program Profile: This program is a compendium of classic shows from the legendary broadcaster Art Bell, founder of “Coast to Coast AM.” The content is paranormal-themed, featuring his iconic broadcasts from 1994 to 2002.
• Target Audience & Advertiser Opportunity: The audience consists of listeners with a passionate interest in the paranormal, conspiracy theories, and alternative topics. This dedicated niche audience is attractive to advertisers in entertainment, specialized publishing, streaming services, and online media.
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Sundays on WGAW
Art Bell Somewhere in Time (1:00 AM – 4:00 AM)
• Continues from Saturday night.
Red Eye Radio (4:00 AM – 6:00 AM)
• Refer to the weekday profile for this program.
Fox News Rundown (6:00 AM – 7:00 AM)
• Refer to the Saturday profile for this program.
Paul Parent Garden Club (7:00 AM – 9:00 AM)
• Host(s): Patrick Parent
• Program Profile: This show continues a three-decade tradition of providing expert gardening advice, started by Paul Parent and now hosted by his son, Patrick.
• Target Audience & Advertiser Opportunity: The audience is made up of gardening enthusiasts and homeowners actively planning their outdoor projects. This is a perfect vehicle for garden centers, nurseries, landscapers, and manufacturers of lawn, garden, and pest control products.
CBS Sunday Morning with Jane Pauley (9:00 AM – 10:00 AM)
• Host(s): Jane Pauley
• Program Profile: WGAW carries the AUDIO broadcast of the top-rated, Emmy-winning CBS television program. The show is known for its focus on arts, culture, and human-interest stories, delivered with a distinct, slower-paced, feature-driven approach.
• Target Audience & Advertiser Opportunity: This program provides an exclusive environment for premium brands in travel, luxury goods, and cultural institutions to align themselves with content of the highest journalistic and artistic integrity, reaching a culturally-minded and affluent audience.
Local Programming (10:00 AM – 12:00 PM)
• Program Profile: This two-hour block is dedicated to local faith and community news.
◦ Holy Rosary Mass (10:00 AM – 10:30 AM): Live Sunday services from Annunciation Parish in Gardner.
◦ The Week in Review (10:30 AM – 11:30 AM): A compendium of the top news stories from the weekday “Morning News with Steve Wendell.”
◦ Sunday Reports (11:30 AM – 12:00 PM): Reports from the WGAW studios on a wide variety of subjects.
• Target Audience & Advertiser Opportunity: This block reaches a loyal, local audience engaged in community and faith-based activities on Sunday morning. It is an ideal environment for local businesses, community banks, non-profit organizations, and event organizers.
At Home with Gary Sullivan (12:00 PM – 3:00 PM)
• Refer to the Saturday profile for this program.
The Pet Show with Warren Eckstein (3:00 PM – 4:00 PM)
• Host(s): Warren Eckstein
• Program Profile: Hosted by an internationally known pet expert nicknamed “The Dr. Phil of Pets,” this show teaches pet owners how to live happily with their animals through a “Hugs and Kisses” approach. Eckstein brings decades of media experience and has worked with the pets of numerous celebrities.
• Target Audience & Advertiser Opportunity: The audience is made up of dedicated and passionate pet owners. This offers a highly targeted opportunity for veterinarians, pet supply stores, groomers, kennels, pet food brands, and animal welfare organizations.
The Chris Plante Show (4:00 PM – 7:00 PM)
• Host(s): Chris Plante
• Program Profile: This program offers “the inside word on the day’s top news stories with razor-sharp insight AND a unique sense of humor.” Plante draws on 17 years of experience as a member of the Washington media covering the Pentagon and national security.
• Target Audience & Advertiser Opportunity: The audience includes listeners who enjoy a fast-paced, witty, and entertaining take on politics and current events. It appeals to a broad range of advertisers targeting an engaged, news-savvy demographic.
60 Minutes (7:00 PM – 8:00 PM)
• Program Profile: WGAW proudly carries the AUDIO of the legendary CBS television news magazine, the longest-running primetime program in U.S. history. Its content is defined by “hard-hitting investigative journalism, newsmaker interviews, and in-depth profiles.”
• Target Audience & Advertiser Opportunity: The audience consists of affluent, educated, and influential listeners who value high-quality journalism. This is a premium advertising environment suitable for corporate branding campaigns, financial services, luxury automotive, and technology companies.
Rich on Tech (8:00 PM – 10:00 PM)
• Host(s): Rich DeMuro
• Program Profile: Hosted by an Emmy Award-winning television personality, this fun and entertaining program discusses consumer technology news, trends, and tips. The show is designed to be accessible for “all levels of knowledge from tech geeks to novices.”
• Target Audience & Advertiser Opportunity: The audience is a broad cross-section of consumers interested in the latest technology. This slot is ideal for consumer electronics brands, software developers, internet service providers, and mobile carriers.
Sunday Nights with Bill Cunningham (10:00 PM – 1:00 AM)
• Host(s): Bill Cunningham
• Program Profile: Bill Cunningham is known as the “uncommon voice of the common man.” A veteran attorney and business entrepreneur, he provides commentary and leads discussions on news, current events, and politics.
• Target Audience & Advertiser Opportunity: The audience consists of late-night listeners who appreciate direct, opinionated, and engaging talk radio. This is a strong opportunity for direct response advertisers, national brands, and subscription services seeking a highly responsive audience.
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The depth and breadth of our weekend lineup provide diverse and targeted channels to reach consumers across North Central Massachusetts and Southern New Hampshire.
5.0 Partner with WGAW
WGAW is deeply committed to serving our communities and providing an effective, high-value advertising platform for our business partners. Our unique “No Clutter” policy, impressive market reach, and loyal audience across AM, FM, and digital streaming offer an unparalleled opportunity to grow your business.
We invite potential advertisers and syndication partners to learn more about how a partnership with WGAW can help you achieve your goals. A complete Media Kit is available upon request. To inquire about advertising or to become a guest on a program like Hotline Radio, please contact us.
• Email: News@wgaw1340.com
• Phone: (978) 632-1340
